https://www.romandamedia.com/blog Field notes on HubSpot architecture, revenue operations, and the systems behind growth. en-us Sun, 30 Aug 2026 09:50:04 GMT 2026-08-30T09:50:04Z en-us https://www.romandamedia.com/blog/custom-objects-are-usually-the-wrong-answer <img src="https://track.hubspot.com/__ptq.gif?a=48762990&amp;k=14&amp;r=https%3A%2F%2Fwww.romandamedia.com%2Fblog%2Fcustom-objects-are-usually-the-wrong-answer&amp;bu=https%253A%252F%252Fwww.romandamedia.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> CRM and lifecycle Tue, 25 Aug 2026 13:24:00 GMT roman@romandamedia.com (Roman Miranda) https://www.romandamedia.com/blog/custom-objects-are-usually-the-wrong-answer 2026-08-25T13:24:00Z https://www.romandamedia.com/blog/google-ads-that-look-good-but-do-not-convert <img src="https://track.hubspot.com/__ptq.gif?a=48762990&amp;k=14&amp;r=https%3A%2F%2Fwww.romandamedia.com%2Fblog%2Fgoogle-ads-that-look-good-but-do-not-convert&amp;bu=https%253A%252F%252Fwww.romandamedia.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Paid search Tue, 28 Jul 2026 13:27:00 GMT roman@romandamedia.com (Roman Miranda) https://www.romandamedia.com/blog/google-ads-that-look-good-but-do-not-convert 2026-07-28T13:27:00Z https://www.romandamedia.com/blog/why-meta-ads-fail-for-local-service-businesses <img src="https://track.hubspot.com/__ptq.gif?a=48762990&amp;k=14&amp;r=https%3A%2F%2Fwww.romandamedia.com%2Fblog%2Fwhy-meta-ads-fail-for-local-service-businesses&amp;bu=https%253A%252F%252Fwww.romandamedia.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Paid social Tue, 30 Jun 2026 13:04:00 GMT roman@romandamedia.com (Roman Miranda) https://www.romandamedia.com/blog/why-meta-ads-fail-for-local-service-businesses 2026-06-30T13:04:00Z https://www.romandamedia.com/blog/why-email-and-sms-still-matter <img src="https://track.hubspot.com/__ptq.gif?a=48762990&amp;k=14&amp;r=https%3A%2F%2Fwww.romandamedia.com%2Fblog%2Fwhy-email-and-sms-still-matter&amp;bu=https%253A%252F%252Fwww.romandamedia.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Email and SMS Tue, 02 Jun 2026 13:41:00 GMT roman@romandamedia.com (Roman Miranda) https://www.romandamedia.com/blog/why-email-and-sms-still-matter 2026-06-02T13:41:00Z https://www.romandamedia.com/blog/landing-page-vs-website <img src="https://track.hubspot.com/__ptq.gif?a=48762990&amp;k=14&amp;r=https%3A%2F%2Fwww.romandamedia.com%2Fblog%2Flanding-page-vs-website&amp;bu=https%253A%252F%252Fwww.romandamedia.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Web and conversion Tue, 05 May 2026 14:01:00 GMT roman@romandamedia.com (Roman Miranda) https://www.romandamedia.com/blog/landing-page-vs-website 2026-05-05T14:01:00Z https://www.romandamedia.com/blog/your-crm-cannot-report-on-what-it-cannot-see <img src="https://track.hubspot.com/__ptq.gif?a=48762990&amp;k=14&amp;r=https%3A%2F%2Fwww.romandamedia.com%2Fblog%2Fyour-crm-cannot-report-on-what-it-cannot-see&amp;bu=https%253A%252F%252Fwww.romandamedia.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Systems and integrations Start here Tue, 07 Apr 2026 13:12:00 GMT roman@romandamedia.com (Roman Miranda) https://www.romandamedia.com/blog/your-crm-cannot-report-on-what-it-cannot-see 2026-04-07T13:12:00Z https://www.romandamedia.com/blog/the-four-layers <img src="https://track.hubspot.com/__ptq.gif?a=48762990&amp;k=14&amp;r=https%3A%2F%2Fwww.romandamedia.com%2Fblog%2Fthe-four-layers&amp;bu=https%253A%252F%252Fwww.romandamedia.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Strategy Tue, 10 Mar 2026 14:21:00 GMT roman@romandamedia.com (Roman Miranda) https://www.romandamedia.com/blog/the-four-layers 2026-03-10T14:21:00Z https://www.romandamedia.com/blog/why-discovery-is-free-and-technical-discovery-is-not <img src="https://track.hubspot.com/__ptq.gif?a=48762990&amp;k=14&amp;r=https%3A%2F%2Fwww.romandamedia.com%2Fblog%2Fwhy-discovery-is-free-and-technical-discovery-is-not&amp;bu=https%253A%252F%252Fwww.romandamedia.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Hiring an agency Tue, 10 Feb 2026 14:12:00 GMT roman@romandamedia.com (Roman Miranda) https://www.romandamedia.com/blog/why-discovery-is-free-and-technical-discovery-is-not 2026-02-10T14:12:00Z https://www.romandamedia.com/blog/a-template-change-does-not-reach-your-live-page <img src="https://track.hubspot.com/__ptq.gif?a=48762990&amp;k=14&amp;r=https%3A%2F%2Fwww.romandamedia.com%2Fblog%2Fa-template-change-does-not-reach-your-live-page&amp;bu=https%253A%252F%252Fwww.romandamedia.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Platform notes Tue, 13 Jan 2026 13:05:00 GMT roman@romandamedia.com (Roman Miranda) https://www.romandamedia.com/blog/a-template-change-does-not-reach-your-live-page 2026-01-13T13:05:00Z https://www.romandamedia.com/blog/make-sql-a-structural-fact <img src="https://track.hubspot.com/__ptq.gif?a=48762990&amp;k=14&amp;r=https%3A%2F%2Fwww.romandamedia.com%2Fblog%2Fmake-sql-a-structural-fact&amp;bu=https%253A%252F%252Fwww.romandamedia.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> CRM and lifecycle Tue, 16 Dec 2025 13:16:00 GMT roman@romandamedia.com (Roman Miranda) https://www.romandamedia.com/blog/make-sql-a-structural-fact 2025-12-16T13:16:00Z