Paid Media Specialist
Paid media is the service that built this company. This role takes over the execution of it so it can grow past one person's capacity.
What you would own
- Building and running Google Ads and Meta campaigns for service businesses.
- Ongoing optimisation with a documented reason for each change, rather than by feel.
- Reporting a client can read, tied to booked and closed outcomes rather than to clicks.
- Working to our playbook, and improving it where you find something better.
- In the first months, taking over campaign execution on a small number of existing accounts and writing that handover into the standard.
What we are looking for
- Real hands-on execution in Google Ads and Meta. Not oversight of someone else doing it.
- Optimisation discipline: you can explain what you changed, why, and what you expected to happen.
- You look past platform metrics. Cost per lead is a starting point, not the answer.
- Comfort with tracking and conversion setup, or the appetite to get there. A campaign optimising toward the wrong event is the most common problem we find.
What would make this hard
- Our clients are service businesses, where the sale often happens on a phone call. Attribution is harder here than in ecommerce and you have to be willing to work with that.
- You will be asked to write down how you work, not just to do it.
How to apply
Tell us about the closest thing you have done to this. We read every application and we come back to you either way.