Solutions
Connect the systems your CRM cannot currently see
A CRM being asked to report on a business it has no visibility into will be confidently wrong. Integration work is how the revenue-relevant things that happen elsewhere become things HubSpot knows about.
What this covers
From simple connectors to custom pipelines
Native and marketplace connectors
Configured properly rather than installed and left. Most of the value in an off-the-shelf connector is in the field mapping nobody finished.
Source-system pipelines
For systems with no usable connector, a built pipeline that moves records on a schedule you can rely on, with the failure cases handled rather than discovered later.
Data model and cleanse
Deciding which object owns which fact before the data arrives. Import first and you get duplicates, orphaned records, and a model that fights every later change.
Tracking and telephony
Tag manager, pixels, and analytics wired so ad platforms and the CRM agree on what happened. Telephony and 10DLC registration where calls and SMS are part of the funnel.
AI and MCP connections
Custom infrastructure connecting your CRM to an AI stack. Generic tools can write copy; what they cannot do is reach your data safely, and that is the part worth building.
Native first, custom only when it earns it
Every custom integration is something somebody has to maintain, usually the person who did not build it. So the order is: use the native connector, then the marketplace one, then build. Custom objects and bespoke pipelines are a last resort rather than a starting point.
That is not conservatism. It is that a connector HubSpot maintains keeps working through platform changes, and one we wrote is our problem forever. When custom is genuinely the answer, you will hear why the two cheaper options were ruled out first.
Common questions
We already installed the connector. Why is the data still wrong?
Usually because installation and configuration are different jobs. A connector that is authenticated but has unmapped fields, no deduplication rule, and no decision about which system wins a conflict will move data and still leave your reporting wrong.
Do we need custom objects?
Less often than people expect. The object-selection pass comes first: most requirements fit the standard objects once the model is thought through, and a custom object adds permanent complexity to reporting, associations and permissions.
What happens when an integration breaks?
It should tell you rather than fail quietly, which is a design decision made when it is built. Silent failure is the expensive kind, because the reporting keeps producing numbers and they are simply wrong.
Can you work with our engineering team?
Yes, and where a source system is genuinely theirs that is the right split: they own the export, we own everything on the HubSpot side and the contract between the two.
Find out what your CRM cannot see
The audit maps your systems end to end and shows where revenue-relevant data is not reaching the place you report from.