Industries
Stop paying twice for the same lead
Solar has expensive leads, long consideration windows, and a handoff between marketing, sales, and install where deals go quiet. Speed to lead and honest attribution are worth more here than another channel.
What this covers
Where the engine usually leaks
Speed to lead
Routing and alerting so a new enquiry reaches a human fast. In a market where several companies bought the same lead, minutes decide it.
Long-cycle nurture
Sequences built for a decision measured in months, not a two-week drip that runs out before the customer is ready.
Cost per acquisition, honestly
Spend connected to installs rather than to form fills, so you can see which channels produce jobs and which produce paperwork.
Sales to install handoff
The stage where deals stall. Clear ownership, clear status, and a customer who is not wondering what happens next.
Lead quality is usually a routing problem
When cost per acquisition climbs, the instinct is to change channel. More often the leads are fine and the response is slow, inconsistent, or arriving somewhere nobody watches on a weekend.
That is measurable before spending anything: look at time to first contact and contact rate by source. If they vary wildly, the problem is operational rather than a media one.
Common questions
We buy leads from aggregators. Does this still apply?
It applies more. Bought leads are shared, so response time is most of your advantage, and the difference between a good and bad month is usually operational.
Can you track through to installation?
That is the goal, and it depends on whether the install system can be connected. Where it can, closed-loop reporting through to a completed job is achievable.
Do you handle the ad buying too?
Yes, though we will usually want the tracking and routing correct first. Spending more into a leaky process buys more leaks.
See what your engine is leaking
The audit looks at your engine end to end and shows where it is losing revenue today.