Blog

Field notes from the build

What we learn building revenue systems on HubSpot, including the parts that go wrong. Written for the person who has to make it work.

Hiring an agency

Agency, freelancer, or in-house: how to actually decide

Most teams compare monthly cost and stop there. The better test is how many skills the work needs, how long you will need them, and how much of the knowledge you want to keep.

Hiring an agency

What a real proposal contains

Before you have seen an agency deliver anything, you have seen them scope. Read the proposal as the work sample it is, and the gaps tell you more than the inclusions.

CRM and lifecycle

Your form cannot create a Lead record

If you have been trying to get a HubSpot form to create a Lead and assuming you misconfigured something, you did not. Forms write to Contact, Company or Ticket only, and the...

Platform notes

A test that cannot fail is not a test

We made the same verification error twice in two days, in different costumes. Both times the check passed. Both times the feature was broken. The rule that catches it is short and...

CRM and lifecycle

The first five minutes after a lead comes in

Nearly every business believes it responds to enquiries quickly. Very few measure it, and the ones who start are usually surprised by their own number.

Hiring an agency

Who actually does your work

Almost every agency has some gap between who sells and who delivers. The gap itself is not the problem. Not knowing about it is.

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